Job Description
Position: Assistant
Manager-Regular/Monthly Giving
Department: Advocacy and External
Relations Unit
Grade: F
Reports to: Manager- Fundraising
Location: CIHQ, New Delhi.
Job Summary
This is a key position in CARE India’s Fundraising operations and involves complete management of face to face and Telemarketing Regular/Monthly Giving (Direct Debit) acquisition and retention programs in order to ensure targets and constant improvement of set KPIs.
Key Responsibilities
Acquisition
• Overall
management of Regular/Monthly Giving Acquisition Program and overlook the
performance of In-house & Agencies, to make sure that both programs
strategy is in line with each other with results.
• Constantly
improve the ‘quality’ of the regular/monthly giving program in all levels.
Monitor the effectiveness of existing acquisition channels systematically to
allow for timely intervention by revising them or replacing them with new tools
and mechanisms, after careful monitoring, evaluation and testing with set smart
objectives and KPIs.
• To ensure
that set objectives for regular/monthly giving are met by In-house teams and
Out-sourced (if applicable) teams for both F2F and Telemarketing.
• Analysis of
daily/weekly/monthly results, monitoring of KPIs (KeyPerformance Indicators)
and fine-tuning interventions to F2F and Telemarketing operations with a view
to improve the quality of the regular/monthly giving program
• In
consultation with Manager- Fundraising, setting daily and monthly targets for
committed giving teams.
•
Coordination of donor acquisition process for regular/monthly giving between
the field and the office in order to ensure the defined process from ‘Sign up’
to ‘Approval of Mandate’ and ‘Debits ‘works systematically and sign up forms
fulfilled in the shortest time possible.
• Work
closely with Manager-Fundraising on constant analysis and improvement of the
donor communications cycle for regular/monthly giving donors.
• Make sure
that regular training cycle is working for Regular/Monthly Giving Acquisition
Teams
Retention
• Constant
follow up & analysis of monthly mandate approval, fulfillment and attrition
rates.
• Constant follow
up & analysis of monthly debit results of regular/monthly giving donors, to
make sure that cash follow is matching with the set annual income targets.
• Constant
analysis and improvement of the donor communications cycle for regular/monthly
giving donors.
• Build and
manage a dedicated team for retention and ensure the ‘Upgrade Program’ for
Regular/Monthly Giving Donors is running systematically and the set KPIs are
met.
• Manage the
Conversion Program, make sure that all new one-off donors are systematically
contacted through ‘Conversion Program’
Travel
Approximately
30% travel will be required; most of it within the country. However ability to
travel within country and abroad as required.
Qualification & Experience
Preferably
MBA in marketing with 5-6 years of experience, however for candidates with
exceptional marketing skills and track record, it would not be a hindrance.
3 to 5 years
fundraising experience in coordination/managerial level experience in committed
giving/direct debit programs
Skills & Competencies
• University
degree ideally in marketing or business administration
• Strong
inter-personal skill
• Strong
analytical analysis skill
• Strong team
leadership skill
• Result
orientated drive
• Ability to
meet deadlines
• Fluency in
English
For Apply Visit: http://apps.careindia.org/eis/recruitment/frmcareeroptions.aspx
Apply by: 30 April 2014
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